OpenAI working on its own social media
The battle between tech titans might be heating up in a whole new arena. OpenAI — the brains behind ChatGPT — is reportedly cooking up its own social media platform, and it’s already got an early prototype under wraps. According to a report from The Verge, this new platform borrows inspiration from Elon Musk’s X (formerly Twitter) but adds an AI twist.
OpenAI working on its own social media
The prototype is said to blend OpenAI’s latest image-generation features with a social feed, offering users tools to craft content that’s not just smarter — but also more viral. The aim? To help people create posts that hit the algorithm jackpot, with a little help from AI.

An insider even joked that Musk’s integration of his AI chatbot Grok into X left others “jealous,” especially after users began using Grok to churn out quirky, viral posts — the kind of lighthearted nonsense the internet loves.
OpenAI working on its own social media
If the rumor mill is to be believed, OpenAI’s platform could go one of two ways: it might become a standalone social app or wind up embedded directly into ChatGPT. Either way, it’s clear the project is shaping up as a direct challenger to Musk’s X, which could intensify the long-running rivalry between Elon Musk and OpenAI’s CEO, Sam Altman.

OpenAI working on its own social media
The Altman-Musk feud stretches back to 2018, when Musk walked away from OpenAI over disagreements about its mission. Since then, Musk has repeatedly accused Altman of turning the non-profit research lab into a closed-source, profit-driven tech company. Their most recent spat? Musk took to X and cheekily offered to buy OpenAI for a staggering $97.4 billion — echoing his 2022 Twitter takeover. Altman’s reply was pure internet gold: “No thank you, but we will buy Twitter for $9.74 billion if you want.”
OpenAI working on its own social media
The writing’s been on the wall for a while. A few months back, when whispers about Meta building its own AI-powered social platform started circulating, Altman dropped a playful hint on X: “ok fine maybe we’ll do a social app” — and now it seems that wasn’t just talk.

With Meta reportedly working on a similar AI-powered assistant wrapped inside a social feed, OpenAI’s potential entry into this space could kick off an all-out AI arms race for your attention.
So buckle up — the future of social media might just belong to the bots.